Hotel Le Garage in Biarritz is a unique place, at the crossroads of history and modernity. Formerly a garage intended to accommodate the luxury cars of the wealthy clients of the Régina, this emblematic building has been completely renovated to become an avant-garde boutique hotel. With its 27 rooms and suites with a neo-retro design, its spacious terraces and its heated outdoor swimming pool, Le Garage offers an unforgettable experience just a stone's throw from the ocean. Combining the elegance of the past with modern comfort, this hotel is distinguished by its relaxed atmosphere and its homage to the mechanical and aeronautical roots of the place. It is in this spirit of modernity and respect for history that the Morex brand fits perfectly, and we are proud to see our products integrated into this exceptional setting.
To find out more about this extraordinary establishment, we spoke with Aurélie Dubois, Sales Director of the Garage, discover her interview.
Can you take us through the captivating history of Hôtel Le Garage in Biarritz, from its beginnings as a haven for luxury cars to its transformation into a cutting-edge hotel establishment?
In 100 years, Le Garage has been a mecca of mechanics and aeronautics and remains the witness of famous men who have marked the history of aviation and automobiles in Biarritz. We must go back in time, in the 1900s, to see the birth of Le Garage Regina. In 1912, Le Garage housed the headquarters of the Biarritz Aero Club.
In 1930, the Garage became a place of choice to welcome the beautiful American cars of the customers of the Régina. Imagine the Belle Époque on the Basque coast, vintage cars circulating in the city center of Biarritz, owned by aristocrats who came with joy to the seaside resorts. After the war, a mechanic would settle in what would become a car garage.
Then followed 30 years of closure of the Garage which will remain closed as is. Far from the roar of engines everywhere, it is lulled by the gentle sound of the waves that Le Garage will experience a long period of rest giving time to the walls of the building to be imbued with its automotive and aeronautical memories before experiencing a new life.
How do you manage to preserve the historical essence of the place while offering a contemporary experience to your customers?
Le Garage was designed as a cheerful and dynamic place to live, an unusual and original address where you can go on a getaway for two, or take the opportunity to get together with family or friends.
The will was to take up the history of the place, the theme of the garage and its era. It is suggested with the use of raw materials such as concrete and steel, a wooden bench in the style of a workbench and retro details. All associated with lighter and more sunny elements. The idea is to always keep a balance between the raw and refined side.
Can you share with us some of the experiences or special events held at Hôtel Le Garage that celebrate the history and culture of Biarritz, as well as the establishment’s strong ties to the local community?
The aim in the rehabilitation of this legendary place was to create highlights during the year so that it becomes a place of life for the locals.
There are Garden Parties every Thursday, hosted by the Chef and his specialties at the Brasero, with DJ set, Yoga classes on Saturday morning, brunch every Sunday.
The Neo-Bistrot is open every day of the week for lunch and dinner, and the bar is also accessible to guests not staying at the hotel.
How do you see the future evolution of the Hotel Le Garage in Biarritz? Are there any expansion, renovation or innovation projects underway or planned to continue offering your guests an exceptional experience in the years to come?
Experimental Group having taken over the 2 hotels Le Regina and Le Garage, new projects should see the light of day very soon...!
How did the selection of Morex products fit into the vision and atmosphere of Hôtel Le Garage in Biarritz? What specific elements of the brand particularly resonated with the identity and experience you seek to offer your guests?
Our two entities capture the essence of adventure and the free lifestyle, creating a unique experience for our customers.
For both, a relaxed and chic universe, embodied by our travelers, lovers of board sports and thrills.
