Brand history | Morex Custom

Our brand.

Morex Custom is a brand that has made a name for itself in the world of motorcycle and car preparation, offering quality products and unique expertise. Building on this experience, the brand has developed its own clothing line to offer customers a complete fashion experience. True to its spirit of adventure and freedom, the brand draws inspiration from board sports, surfing trips, music and fashion to create unique, trendy clothing.

14

Passionate employees

1

Morex House

15

Partner stores

2013

The beginnings.

The Morex story began in the basement of a family home in Normandy. A cradle of creativity for its founders, this small space was the birthplace of the brand's first custom motorcycles, but not only... More than just a workshop, this hybrid space is transformed at nightfall into a stage for memorable parties, bringing together dreamers eager for an evening of music and freedom. Thus were born the name and logo " Morex ": a clever contraction of the name "Morel", symbolizing the unique motorcycles that came out of this first workshop under the hands of the three brothers, and that of the famous "Rex Club" and the crazy musical and festive energy that emanates from it.

The desire to proudly wear the strong values embodied by the brand led its founders at this time to develop their first line of clothing with its logo and imbued with the festive, creative and adventurous spirit that characterizes it. Each piece is a way of embodying the brand's symbols, of declaring belonging to a community with a shared philosophy of life.

2016

More than just a brand

Morex Custom continues to grow and evolve, attracting an ever-increasing number of enthusiasts and demonstrating the power of its values for people seeking creative expression, self-improvement and adventure. The Morex spirit has long since extended beyond the confines of the small family basement, and it was on sandy slopes, extreme activity spots and party venues that the paths of the Morel brothers and Simon crossed and forged a "fraternal" friendship, cementing the brand as it is today. Echoing the aesthetics and strong surf culture of the South-West, Simon's second home, the brand added a new dimension to its history. Out-of-the-ordinary locations, superb beaches, ideal waves and a festive, laid-back spirit: Morex took root in the surfing capital and had its first surfboards made entirely to order by hand.

2019

Morex Custom House

The desire to open a place that would be a rallying point for all those who shared the same philosophy gradually became a dream. Following on from the meeting between the Morel brothers and Simon, other like-minded people were attracted by the idea of creating this extraordinary place. The dream then became a project: more than just a boutique, it was a major step towards creating a real "home" for the brand, a place where we could bring to life this festive spirit, this desire to celebrate life and embrace a diversity
of experiences.

2022

A new turn

It's a source of great pride today to see that this stronghold in Brittany, created from scratch by the brand's founders, has succeeded in bringing together a strong community that continues to grow and proudly wears Morex clothing as a symbol of belonging and attachment to its values. The House's success is a reflection of its authenticity and ability to create memorable experiences, and has led the brand to extend its presence to other atypical and dynamic retail spaces. Today, Morex Custom is taking a completely new direction by establishing itself in new locations sharing the same DNA, and which will enable it to extend its reach throughout France and beyond...