Our brand.
Morex Custom is a brand that has established itself in the world of motorcycle and car preparation by offering quality products and unique know-how. With this experience, the brand has developed its own clothing line to offer its customers a complete fashion experience. True to its spirit of adventure and freedom, the brand draws inspiration from board sports, surf travel, music and fashion to create unique and trendy clothing.
14
Passionate employees
1
Morex House
15
Partner stores
2013
The beginnings.
The story of Morex begins in the basement of a family home in Normandy. The cradle of creativity for its founders, this small space saw the birth of the brand's first customized motorcycles, but not only that... More than a simple workshop, this hybrid place transforms at nightfall into the scene of memorable parties bringing together dreamy minds eager for evenings, music and freedom. Thus were born the name and logo " Morex ": a clever contraction of the name "Morel", symbol of the unique motorcycles coming out of this first workshop under the hands of the three brothers and that of the famous "Rex Club" and the crazy musical and festive energy that emerges from it.
The desire to proudly wear the strong values embodied by the brand guides its founders at that time towards the development of a first line of clothing with its logo and imbued with this festive, creative and adventurous spirit that characterizes it. Each piece is a way of wearing the symbols of the brand on the body, of declaring one's belonging to a community sharing the same philosophy of life.
2016
More than just a brand
Morex Custom continues to grow and evolve, attracting more and more followers and demonstrating the strength that its values exert on people seeking to express their creativity, surpass themselves and adventure. The Morex spirit has long pushed back the boundaries of the small family basement, and it was at the bend of the sand tracks, extreme activity spots and festive places that the paths of the Morel brothers and Simon crossed and federated a "brotherly" friendship, the cement of the brand as it is today. Echoing the aesthetics and the very strong "surf" culture of the southwest; Simon's second home; the brand incorporated a new dimension to its history at this time. Unusual places, superb beaches, ideal waves and a festive and relaxed spirit: Morex anchored itself a little more in the surfing capital and had its first entirely custom-made surfboards handcrafted there.
2019
Morex Custom House
The desire to open a place that would be the rallying point for all those who share this same philosophy gradually becomes a dream. Following the meeting of the Morel brothers and Simon, other people driven by the same passions are seduced by the idea of creating this extraordinary place. The dream then becomes a project: more than a simple boutique, it is a major step and the creation of a real "home" for the brand, a place where we could bring this festive spirit to life, this desire to celebrate life and embrace diversity
of experiences.
2022
New turn
It is a great source of pride today to see that this stronghold in Brittany, created from scratch by the founders of the brand, has managed to bring together a strong community that continues to expand and that proudly wears Morex clothing as a symbol of belonging and attachment to its values. The success of the House is a reflection of its authenticity and its ability to create memorable experiences, it now leads the brand to a desire to extend its presence to other atypical and dynamic sales spaces. Morex Custom is now taking a completely new turn by establishing itself in new places that share this same DNA and which will allow it to shine throughout France and elsewhere tomorrow...
We've always tried to focus on the people who are going to use the products, and we've always tried to design products for the lives they lead.
